Why does data decrease with Google Consent Mode? Causes & Solutions explained Why does data decrease with Google Consent Mode? Causes & Solutions explained Today, privacy rules and user consent are very important. As a result, many website owners are using tools like Google Consent Mode. This change is important for following the rules and building trust with users. However, it can lead to unexpected issues, like a clear drop in analytics data. It is important to understand why... Read more
Is cookieless tracking the same as server-side tagging/tracking? Is cookieless tracking the same as server-side tagging/tracking? In the evolving landscape of digital marketing, data privacy has taken center stage. The General Data Protection Regulation (GDPR) and ePrivacy regulations have reshaped the way businesses collect and process user data. One of the key areas impacted by these regulations is the use of cookies and tracking technologies. In response, the concept of cookieless... Read more
Google Analytics Cookies and GDPR compliance. Let’s dive in and see how you can work this out! Google Analytics Cookies and GDPR compliance. Let’s dive in and see how you can work this out! Are you looking to harness the power of Google Analytics without the GDPR compliance headaches? Let’s dive into the requirements and possibilities of Google Analytics and cookies so you can stay up to date with your website analytics game. Google Analytics Cookies, GDPR compliant settings (novice). 1. Google Analytics: A Double-Edged SwordGoogle Analytics (GA4) is... Read more
Cookiebot Google Consent Mode Cookiebot Google Consent Mode Google Consent Mode can help you balance data privacy and data-driven business on your website. Combine Cookiebot Google Consent Mode with the CookieInfo custom cookie banner designs to achieve a winning combination. The combination will improve your website performance and marketing goals. Consent has become an important turning point in our internet economy. This makes... Read more