Tag Archive: Google Analytics

Is cookieless tracking the same as server-side tagging/tracking?

Is cookieless tracking the same as server-side tagging/tracking?

In the evolving landscape of digital marketing, data privacy has taken center stage. The General Data Protection Regulation (GDPR) and ePrivacy regulations have reshaped the way businesses collect and process user data. One of the key areas impacted by these regulations is the use of cookies and tracking technologies. In response, the concept of cookieless... Read more

Google Analytics Cookies and GDPR compliance. Let’s dive in and see how you can work this out!

Google Analytics Cookies and GDPR compliance. Let’s dive in and see how you can work this out!

Are you looking to harness the power of Google Analytics without the GDPR compliance headaches? Let’s dive into the requirements and possibilities of Google Analytics and cookies so you can stay up to date with your website analytics game. Google Analytics Cookies, GDPR compliant settings (novice). 1. Google Analytics: A Double-Edged SwordGoogle Analytics (GA4) is... Read more

Cookiebot Google Consent Mode

Cookiebot Google Consent Mode

Google Consent Mode can help you balance data privacy and data-driven business on your website. Combine Cookiebot Google Consent Mode with the CookieInfo custom cookie banner designs to achieve a winning combination. The combination will improve your website performance and marketing goals. Consent has become an important turning point in our internet economy. This makes... Read more