Introduction In the world of digital marketing, the balance between effective cookie consent management and an optimized SEO strategy is crucial. In this article, we explore how to harmonize these two important aspects of your website. For a deeper dive into the world of cookies, I refer you to our blog Top 10 most common... Read more
Introduction In the rapidly evolving digital world, cookies are more than small pieces of data; they are the backbone of personalized user experiences on websites. However, what is the impact of these cookies on a website’s performance? This article dives deep into the effect of cookies on loading speed and overall efficiency of Web sites.... Read more
Are you looking to harness the power of Google Analytics without the GDPR compliance headaches? Let’s dive into the requirements and possibilities of Google Analytics and cookies so you can stay up to date with your website analytics game. Google Analytics Cookies, GDPR compliant settings (novice). 1. Google Analytics: A Double-Edged SwordGoogle Analytics (GA4) is... Read more
The India DPDP Digital Personal Data Protection Bill, 2023 The digital landscape in India has witnessed a significant change, especially when looking at user privacy and data protection. One such change is the introduction of the new DPDP law. The India data protection law has similarities with GDPR and aims to give users more control... Read more
Effective digital marketing needs excellent data quality. But effected by ad blockers and tracking prevention, marketing tools often only capture a part of your users’ behavioral data. Other users will not be recognized when they revisit your website. And some browsers already now prevent tracking by default, which as a negative side effect also blocks... Read more
We are pleased to let you know that Cookiebot CMP is added to Google’s list of Certified CMPs. According to a statement made by Google on May 16th, publishers delivering advertising in the European Economic Area and the United Kingdom through Google AdSense, Ad Manager, or AdMob will be obliged to utilize only Consent Management Platforms that... Read more
The Internet Advertising Bureau (IAB) has recently unveiled TCF v2.2, introducing significant modifications that will have a profound impact on the dynamics of online advertising for publishers and advertisers alike. In response to previous feedback and criticism surrounding TCF v2.0, the IAB has taken proactive steps to enhance user experience and address regulatory expectations. New policies... Read more
In general, it’s regarded as best practice to obtain consent from users before collecting their data, including through the use of tracking technologies like Facebook Pixel, but it depends on the specific laws and regulations in your jurisdiction. The General Data Protection Regulation (GDPR) requires that companies obtain the explicit consent of users before collecting... Read more
You can perform a cookie check manually or with a cookie scanner. It’s useful if you want to know if your website places cookies and trackers that require cookie permission. A cookie is a small text file that a website places on the hard drive of your computer, phone or other device, at the time... Read more
Want to reflect the holidays a little more on your website? Or align your cookie banner with your website’s corporate identity? Read in German or Dutch. CookieInfo has developed several custom cookie banner templates. Especially for the holidays, we now have the “Holiday seasons” cookie banner template available for you. Do you want this cookie... Read more