Is cookieless tracking the same as server-side tagging/tracking? Is cookieless tracking the same as server-side tagging/tracking? In the evolving landscape of digital marketing, data privacy has taken center stage. The General Data Protection Regulation (GDPR) and ePrivacy regulations have reshaped the way businesses collect and process user data. One of the key areas impacted by these regulations is the use of cookies and tracking technologies. In response, the concept of cookieless... Read more
Cookies and Website Performance Cookies and Website Performance Introduction In the rapidly evolving digital world, cookies are more than small pieces of data; they are the backbone of personalized user experiences on websites. However, what is the impact of these cookies on a website’s performance? This article dives deep into the effect of cookies on loading speed and overall efficiency of Web sites.... Read more
The Whole Story Behind Server-Side Tagging (SST) The Whole Story Behind Server-Side Tagging (SST) Effective digital marketing needs excellent data quality. But effected by ad blockers and tracking prevention, marketing tools often only capture a part of your users’ behavioral data. Other users will not be recognized when they revisit your website. And some browsers already now prevent tracking by default, which as a negative side effect also blocks... Read more
