The California Consumer Privacy Act (CCPA) is a state-wide data privacy law that regulates how businesses all over the world are allowed to handle the personal information (PI) of California residents.
The effective date of the CCPA is January 1, 2020. It is the first law of its kind in the United States.
A trio of activists — San Francisco real estate developer Alastair Mactaggart, former CIA analyst Mary Ross and finance industry executive Rick Arney — have been gathering voter signatures to get a sweeping measure on the ballot that would give California residents more control over their online data. The ballot measure — called the California Consumer Privacy Act of 2018 — would have allowed customers to ask businesses to reveal the personal information it gathers on them and block the businesses from selling the information.
The agreement calls for combining consumer protections that did not appear in the ballot measure with a concession to business groups that means most violations of the law would be enforced by the state attorney general. An exception would be made for any data breach in which the state declined to take a company to court. In those cases, consumers could sue. Mactaggart called the proposed legislation “substantially similar to our initiative” in a statement. “It gives more privacy protection in some areas, and less in others,” he said.
“Tell me what you know about me. Stop selling it. Keep it safe”, is how Alastair Mactaggart summarized the proposal.
To who does the CCPA apply?
CCPA applies to any for-profit businesses in the world that:
- sells the personal information of more than 50,000 California residents annually
- or have an annual gross revenue exceeding $25 million
- or derives more than 50 percent of its annual revenue from selling the personal information of California residents.
Under the CCPA, California residents (“consumers”) are empowered with the right to opt out of having their data sold to third parties, the right to request disclosure of data already collected, and the right to request deletion of data collected.
Additionally, California residents have the right to be notified and the right to equal services and price (i.e. cannot be discriminated against based on their choice to exercise their rights).
Failure to comply with the CCPA can result in fines for businesses of $7,500 per violation and $750 per affected user in civil damages for businesses.
What is the definition of personal information?
Personal information is defined in the CCPA as “information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.” (1798.140.o1).
Personal information under the CCPA includes direct identifiers (such as real name, alias, postal address, social security numbers), unique identifiers (such as cookies, IP addresses and account names), biometric data (such as face and voice recordings), geolocation data (such as location history), internet activity (such as browsing history, search history, data on interaction with a webpage or app), sensitive information (such as health data, personal characteristics, behavior, religious or political convictions, sexual preferences, employment and education data, financial and medical information).
Personal information also includes data that by inference can lead to the identification of an individual or a household.
What does the CCPA mean for my website?
If your business meets any of the three CCPA thresholds above and has an online domain, you are required to implement certain changes to your website.
- Your website must inform its users at or before the point of data collection about the categories of personal information that it collects and for what purposes.
- Your website must feature a Do Not Sell My Personal Information link that users can use to opt out of third-party data sales.
- If your website has minors under the age of 16 among its users, you are required to obtain their opt-in (consent) before you are allowed to sell or disclose their personal information to third parties. If the minor is under the age of 13, a parent or legal guardian must opt in for them.
- If your business receives a verifiable request from a consumer asking for disclosure of their personal information collected, you must provide the consumer free of charge the records of personal information collected in the past 12 months (including sources, commercial purposes and categories of third parties with whom it has been shared).
- Your business is prohibited from discriminating based on a consumer’s choice to exercise their right to opt-out, request disclosure or deletion.
What does the CCPA say about cookies?
If your business meets any of the three CCPA compliance thresholds, you are liable for whatever personal information you collect on California residents through your website’s cookies. Consumers can request disclosure of the PI collected on your website in the past 12 months, as well as request that you delete this data.
You must therefore know what data your website collects, how it collects it and for what purpose, and with whom (third parties) it shares this data.
In compliance with the strong GDPR requirements in place in the EU, Cookiebot’s technology automatically scans your website and finds all cookies and similar tracking technology, then blocks all (apart from strictly necessary ones) until the end-users give their consent to which categories of cookies, they will allow to process their personal information.
In compliance with the CCPA, Cookiebot enables a website's end-users to opt out of having their data sold to third parties through a Do Not Sell My Personal Information link on their cookie declaration:
Cookiebot also supports multiple compliance solutions on the same website through a geotargeting function that detects whether a visitor is from the EU or California, and configures the appropriate banner accordingly.